I read this headline last week with a bit of a chuckle. As someone who has spent the last 20 years in the retail industry, I would not consider this to be a new concept. I’ve always known that the way to get someone back into my store was to provide the customer with a [...]

Often when we are developing relationships with new and potential clients the subject of branding comes up. Usually the client will make some sort of comment around the fact that they haven’t really worked on developing their brand – at least not yet. When asked what have they been working on, the response is [...]