I read this headline last week with a bit of a chuckle. As someone who has spent the last 20 years in the retail industry, I would not consider this to be a new concept. I’ve always known that the way to get someone back into my store was to provide the customer with a [...]

Often when we are developing relationships with new and potential clients the subject of branding comes up. Usually the client will make some sort of comment around the fact that they haven’t really worked on developing their brand – at least not yet. When asked what have they been working on, the response is [...]

This past week a colleague and I were pitching a potential new client who completely caught us off guard.  When we arrived at their office they told us that the interview would be held at their boardroom table. Interview?!?! What do you mean interview??? Six people proceeded to join us at the table and asked [...]

In the April 2009 edition of the Harvard Business Review, author’s John A. Quelch and Katherine E. Jocz identified patterns in consumer and company behavior during a recession and how this affects market performance.  They argue that understanding consumers’ changing habits will enable companies to hone their strategies so they can safely charter these unstable [...]