Archive for November, 2009

30
Nov

Heart at Work: An inexpensive night out!

I’ve had the pleasure of helping out with the organization of a fundraiser. I have learned that organizing a fundraiser is a ton of work, but knowing that all of the proceeds go to a great cause, the Casey House Foundation, makes it entirely worthwhile. Mind you, I’m not doing any of the difficult [...]

30
Nov

Service is the New Marketing

I read this headline last week with a bit of a chuckle. As someone who has spent the last 20 years in the retail industry, I would not consider this to be a new concept. I’ve always known that the way to get someone back into my store was to provide the customer with a [...]

24
Nov

Are you branding when you think you’re not?

Often when we are developing relationships with new and potential clients the subject of branding comes up. Usually the client will make some sort of comment around the fact that they haven’t really worked on developing their brand – at least not yet. When asked what have they been working on, the response is [...]

06
Nov

How many friends do you have?

I’ve been reading and hearing a lot of chatter about how many “friends” people have.  Technology has certainly expanded our networks, but it hasn’t improved the relationships we have like back in the “old days”. You know, back when you would actually call people next door, or when long distance phone calls or receiving [...]