OVERVIEW
- Year Account Won:
- 2004
- Relationship:
- Online Agency of Record
- Services:
- Strategy, Research, Brand, Online, Print Collateral, Email Marketing, Trade Show, Content Management Strategy and Implementation, Online Tool Creation, Measurement and Metrics
ONLINE
- Launched in March 2009, Design Lab created a magazine-style website for Sarah's design portfolio, products and TV shows. The site is designed for Sarah to keep her fans informed and engaged, utilizing the latest social networking tools and incorporating an easy to use Content Management System for Sarah and her team to update the site on a regular basis. The first day of launch the site's traffic spiked 30%!
- With top ranking shows on HGTV, Sarah Richardson needed websites that could take her televisions shows and turn them into valuable and inspiring online interior design information resources.
- With smart planning, solid design and an innovative, customized content management system, room service and design inc. offer highly trafficked extensions of the television shows, instantly updateable in-house, giving viewers details of every episode and adding to the company's positive ROI.
- The Room Service website took the Gemini Award for Most Popular Website, Room Service Television.
PRINT
- Sarah Richardson Design is synonymous for elegant and timeless designs. When Sarah decided it was time to rebrand, she needed a look that reflected the style and approach she is known for the world over.
- Design Lab began with Sarah's logo, stationery suite and building signage. In March 2009 Sarah's new website was launched reflecting the new brand and incorporating social networking tools, with the first day of launch traffic spiking 30%.