sarah richardson design / design inc. / room service
The Services:
- Strategic planning
- Branding
- Online
- Website
- Mobile Website
- Content Management Systems
- Search Engine Optimization
- Google Analytics
- Social Media
- Print
- Advertising
- Brochures
- Large format – indoor and outdoor
- Tradeshow planning and graphics
The Challenge:
As keepers of her brand in over 55 countries worldwide, we work on a diverse array of projects involving organizations such as Para Paints, CIBC, GM and our goal is to ensure that both Sarah's brand and those of her partners work hand in hand together. We also are responsible for all of Sarah's marketing, advertising, social media and mobile projects.
Design Lab created a magazine-style website for Sarah's design portfolio, products and TV shows. The site is designed for Sarah to keep her fans informed and engaged, utilizing the latest social networking tools and incorporating an easy to use Content Management System for Sarah and her team to update the site on a regular basis. The first day of launch the site's traffic spiked 30%!
With smart planning, solid design and an innovative, customized content management system, room service and design inc. offer highly trafficked extensions of the television shows, instantly updateable in-house, giving viewers details of every episode and adding to the company's positive ROI.
The Awards
Sarah Richardson Design Website:
2010 Communicator Award of Excellence
2 categories: Lifestyle & Self Promotion
2009 Web Marketing Association Web Award
Outstanding Achievement in Website Development
Room Service Website:
2004 Gemini Award
Most popular Website
Launched in January 2011, Design Lab created a mobile site to promote Sarah's Interior Design Show exhibit with her brother, Theo Richardson.
Their installation for the show: Sibling Revelry, was a lighthearted and fun look at how different visions in design can co-exist in one family space. Theo and Sarah are connected by family, inspired by creativity, and committed to design, and Design Lab helped them bring this creativity to the mobile channel.
While at the show, the user was presented with a QR code on a postcard about the exhibit. Using a smart phone, they would scan the QR code and be taken to this mobile website. The website offers video walk-throughs for each room of the installation hosted on YouTube. A product source guide is also provided as well as professional photography taken in the space and designer biographies.
Sarah Richardson Design is synonymous for elegant and timeless designs. When Sarah decided it was time to rebrand, she needed a look that reflected the style and approach she is known for the world over.
Design Lab began with Sarah's logo, stationery suite and building signage. In March 2009 Sarah's new website was launched reflecting the new brand and incorporating social networking tools, with the first day of launch traffic spiking 30%.