- Year Account Won:
- Online Redesign in 2007
- Strategy, Online, Photography, Measurement and Metrics
- As one of Canada's oldest and most recognized brands and synonymous with chocolate, Laura Secord lacked a key aspect of any successful marketing initiative - an online presence and that's why they turned to Design Lab.
Built to easily accommodate future additions and changes, the website redesign in 2007 accurately reflected the quality of Laura Secord's product lines and allowed chocolate lovers to quickly browse through the collections.
Daily traffic increased 25% on average between seasons when launched on the website thanks to innovative features such as integrated video.