The Services:
- Strategy
- Customer Research
- Online
- Website
- Mobile Website
- Data feed connections
- Content Management System
- Social Media
- Search Engine Optimization
- Google Analytics
- Evite
The Challenge:
The Beer Store was founded in 1927 is owned by Labatt Brewing Company Ltd., Molson Coors Canada and Sleeman Breweries Ltd and offers over 350 different brands of beer for sale from around the world. With over 350 brands of beer to choose from in-store, the online experience needed to be as impressive as the long list of brands available.
The Beer Store tapped into Design Lab's experience to ensure that their website and their mobile site delivered an experience unlike any other - an experience that informs, educates, excites and inspires. We needed to make it easy to find the key information they were after - brands, sales and locations - plus add other features and information that would engage them and encourage them to interact with the brand and to return to the site over and over.
The Awards
2012 Communicator Silver Award of Distinction
Websites - Food and Beverage
2011 W3 Silver Award Winner
Food and Beverage
The Beer Store wanted to break into the mobile world and asked Design Lab to reach out to their target audience to see what would resonate. 632 people completed an online survey that generated some very interesting insights that were essential in setting the strategy for both the mobile website and The Beer Store's main website as well as future app development.
The Awards
2011 W3 Silver Award Winner
Guides/Ratings/Reviews: The Beer Store Mobile Website