With over 350 brands of beer to choose from in-store, the online experience needed to be as impressive as the long list of brands available. The Beer Store tapped into Design Lab's experience to ensure that their website and their mobile site delivered an experience unlike any other - an experience that informs, educates, excites and inspires. We needed to make it easy to find the key information they were after - brands, sales and locations - plus add other features and information that would engage them and encourage them to interact with the brand and to return to the site over and over.

Visit www.thebeerstore.ca