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Strategically shifting brand messaging to appeal to a wider market

Mock up devices with the Drechsel website on them. Features a desktop view, tablet view, and phone view.
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The Business of Productivity

Drechsel has been in the business of office furniture for over 50 years, beginning as a manufacturer and transitioning to become Canada’s leading Knoll product distributor. While the firm’s advertising efforts had focused on that core capability, we rewrote their story - instead of focusing on the physical product, we helped Drechsel position themselves as a seller of productivity and workplace culture.


  • Strategic Planning
  • Online Experience
  • Responsive Website
  • Google Analytics
  • Content Management System
  • Search Engine Optimization

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