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Elevating brand assets to modernize an established business model.

Mock-up of desktop, mobile, and tablet viewports
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Isolated bedside televison

More than Entertainment Value

For half a century, the Hospitality Network has been Canada’s leading technological pioneer in the medical services industry. With over 200 hospitals and 170 home care facilities served, the Hospitality Network is no stranger to providing exceptional customer service that increases the comfort of each patient’s experience. We were engaged to help transform the online experience, increase online engagement and drive sales to both the B2B and B2C audiences.


  • Strategic Planning
  • Online Experience
  • Responsive Website
  • Data Feed Connections
  • Content Management System
  • Search Engine Optimization
  • Google Analytics
Photograph of Serge Lafleur

Our business was starting on a path of transformation, and we needed help to change our brand to fit our new strategy. We wanted to work with a team that would understand our business direction and our strategy, without compromising our values. Design Lab was all that and more. Through candid conversation, thoughtful and in-depth questions, they were very methodical in their approach, and guided us to a new brand and website that fit our new business plan perfectly. The shift in customer perception is tangible - with Design Lab's help, we've repositioned ourselves from the old TV guys to a modern, technology driven company.

- Serge Lafleur, President & CEO
Hospitality Network

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