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A modern ecommerce experience that drives traffic and boosts sales.

Mock up devices with the SMYTHE website on them. Features a desktop view, tablet view, and phone view.
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Model wearing SMYTHE's 2017 Spring Collection Model wearing SMYTHE's 2017 Spring Collection

Smart Sales Solutions

SMYTHE have been an icon of Canadian style since their inception in 2004; with a growing base of fashionable fans (including a certain Duchess), the brand has attained a cult-like status on the global stage. When it came time to transition SMYTHE’s online presence, Design Lab offered technical consultation on the different eCommerce solutions available in today’s market while providing guidance to ensure the best platform for their specific needs was deployed. A customized Shopify installation was created collaboratively, with Design Lab handling the user experience, development, content integration and end-user training and Open providing the interface design.


  • Technical Advising
  • Project Scope & Wireframing
  • Responsive Website Development
  • E-Commerce Implementation
  • End-User Training
  • SEO & Performance Optimization

Project Stats

Years we've been the Agency of Record


Number of jackets we dream of owning

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Design Lab was integral to the planning, building and to the launch of our e-commerce site. Working with the team was seamless and enjoyable. Working within budget, the Design Lab team brought strategic insight and solid programming experience to the process.

- Andrea Lenczner & Christie Smythe
Co-Designers, SMYTHE

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Our average client term is 10+ years. That's basically three times the industry average. Let us show you why!