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Translating legacy technology into award winning digital results.

Mock up devices with The Beer Store website on them. Features a desktop view, tablet view, and phone view.
External Link Out
Image of a Beerstore Location

The Challenge

Since its’ inception in 1927, the Beer Store has offered Canadian beer lovers their choice of over 400 brands from around the globe. When we were brought aboard in 2010, we were tasked with building a website based around three fundamental goals: provide an exceptional digital interface, increase audience, and integrate real-time inventory data into the front-end experience.


  • Strategic Planning
  • Online Experience
  • Responsive Website
  • iPhone, iPad and Android Apps
  • Social Media
  • Data Feed Connections
  • Content Management System
  • Search Engine Optimization
  • Google Analytics
  • Evites and Direct

Project Stats

In-Store Touch Screens powered by custom API


Average Monthly Sessions (in Thousands)


Facebook Impressions on Relaunch (in Millions)


Number of Strange Brew references made

Photograph of Fab Isabello

Working with Design Lab over the past several years has allowed us to make great strides in the online and mobile space. They are a unique agency whose customer first attitude has allowed both of us to succeed beyond expectations. Their ability to deliver is second to none as they “raise the bar” every day. Their fun and open minded approach makes working with Design lab that much more exciting. We owe many of our accomplishments to Design Lab.

— Fab Isabello, Application Department
The Beer Store

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